Design-thinking drives every aspect of innovation, says ASUS regional VP
While ASUS was designated as the number one consumer notebook company in Sri Lanka last week by the International Data Corporation quarterly tracker, the brand’s cutting edge technology and innovation has led to its design-thinking aspect, according to Dinesh Sharma, Vice President, Commercial PC and Smartphone, ASUS India, Sri Lanka and Nepal.
Speaking at an event last week where ASUS unveiled its latest lineup of Expert Series laptops and desktops at the Cinnamon Life Hotel in Colombo, Mr. Sharma said: “We are excited to bring this innovation to Sri Lanka, a market where businesses are evolving rapidly and increasingly seeking reliable, high-performance solutions to scale with confidence. At ASUS, design-thinking drives every aspect of our innovation. These devices combine uncompromised performance, enterprise-grade security, seamless expandability, and superior durability, all designed to meet the real-world needs of modern professionals and organisations. The Expert Series is not just a product lineup; it’s a commitment to empowering businesses and professionals in Sri Lanka with a truly worry-free technology experience.”
The Expert Series laptops and desktops are designed to elevate productivity for professionals and small businesses and deliver exceptional security and efficiency, all engineered for intelligent optimisation through Al-powered performance and built to provide enterprise grade reliability in modern business environments.
The ExpertBook P5 is the first ASUS co-pilot and PC for work, powered by the latest Intel Core Ultra processor (Series 2) delivering three times faster Al performance boost over the prior generation and featuring ASUS Al ExpertMeet, which streamlines workflows and enhances collaboration. The ExpertBook P5 is the perfect companion for on-the-go professionals seeking peak performance and efficiency.
The ExpertBook P3 features up to a 13th Gen Intel Core i7 processor and dual SSD support for ample storage. Security is top-notch with a built-in fingerprint sensor and chip to safeguard sensitive data.
The ExpertBook P1 features a fresh design and up to a 13th Gen Intel Core i7 processor for fast, responsive performance. With 1terabyte dual SSD storage, it also includes ASUS Al ExpertMeet for smarter collaboration and advanced security with a fingerprint sensor and chip.
The ExpertCenter P500 Mini Tower features the latest Intel Core i7 processor, ASUS Tower Air Cooler thermal design. This mini tower delivers 30 per cent better peak performance than competitors in its class. Additionally, its energy-efficient build saves up to 38 per cent energy, making it a smart choice for businesses focused on sustainability. Security remains at the forefront, as the ExpertCenter P500 Mini Tower is protected by ASUS ExpertGuardian.
The ASUS Expert Series is set to redefine work experiences by combining cutting-edge technology, Al-powered features, and unmatched security. Whether for professionals on the go or small businesses seeking high-performance desktops, ASUS continues to lead the way in innovation.
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