Sri Lankan marketers wish Professor Kotler on his 94th birthday
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Professor Kotler’s birthday was commemorated by Sri Lankan marketers and undergraduates as he celebrated his 94th birthday on May 27th. Following the first inaugural online felicitation organized by declaring a National Marketing Day, marketers from Indonesia this year organized a special felicitation for Kotler on his birthday, where he connected online in real-time with the conference so that the audience could connect with him and wish him on his birthday.
The theme of the national marketing day conference was to shape the future marketers of Sri Lanka. Speakers representing diverse sectors spoke at the event to ensure the participants get the best knowledge during their sessions. The forum was the second of its kind after having the inaugural National Marketing Day take place in 2022 on the invitation of Professor Nalin Abeysekara, declaring the National Marketing Day by the vice chancellor of the Open University of Sri Lanka Professor Thilakarathne.
Welcoming the gathering, Professor Abeysekara highlighted the importance of spreading the knowledge of marketing among the SME sector.
Professor Thilakarana, the Vice Chancellor of the Open University of Sri Lanka, highlighted the efforts taken by the organisers and also appreciated the participation of many other senior professors and industry experts to educate the future marketers of Sri Lanka
Dr. Asanga Ranasinghe, the director of the Postgraduate Institute of Management, addressed the gathering under the topic of value creation and highlighted the importance of synergistic events to promote marketing.
Everyone was taken by surprise when Professor Kotler appeared on the screen virtually while the discussion was going on. It was a moment where everyone got up from their seats to wish Professor Kotler many, many more happy returns of the day. Almost all the marketers in Sri Lanka have learned from his book and the latest edition of the book tailored to Sri Lanka will soon be launched in August, commemorating his 94th birthday.
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