Business Times

My Cola in glass bottles

By Quintus Perera

High fuel prices which would also see plastic prices rising has helped a small-time coke manufacturer's decision to sell part of the output in glass bottles, in addition to the market strategy revolving around it. A.R. Sarma Mahalingam, Director PET Packaging Co (Pvt) Ltd, makers and marketers of 'My' brand of beverages said the decision doesn't mean they are reducing the plastic bottles. Glass bottles are an additional 25% over and above the supply of plastic bottles.

He said that in any case, using plastic bottles would become an issue due to the economic costs and with petroleum prices rising, plastic prices will also rise as plastics is a petroleum by-product. There is also a tendency to reduce plastics in packaging products due to its environmental impact, he said. The company yesterday launched the glass bottles product which carries the range of "My Cola, My Orange, My Lemon, My Cream Soda, My Berry, My Ginger to My Soda' at Biyagama. Mr Mahalingam said the glass bottles' is also part of the planned marketing strategy.

He said that since their introduction of beverages around seven years ago they have been averagely maintaining a market share of 5% and with the introduction of glass bottles, they are aiming to increase that to a 12% market share.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
 
Other Business Times Articles
It's a ‘party’for venues in Colombo
Construction industry plagued by delayed payments
Tourism boom seen at T20 tourney in Sept
Sri Lanka examines the oil, gas reservoir potential
My Cola in glass bottles
More than 10 attend Trinco Port pre-bid meet
Sri Lanka's Expo fair returns
Comment - Geneva and the 'lemon puff' hero
Singapore - the part Sri Lankans don't know
Mackwoods open to other IPOs after Mackwoods Energy goes public
Sri Lankan companies urged to ascertain legality of its software
“Union threaten pull-out of key labour body”
Standard Chartered innovates to carve out a niche in SME servicing
ComBank to expand to Nepal, Myanmar, Cambodia and Indonesia
SL economy volatility will raise prices :Top corporate
HP, STC and Etisalat join forces in Technology
jobsforthebest.lk live video interview web portal launched
KPMG in Sri Lanka marks 115 years of service
Sri Lanka's broking industry overcrowded : RAM
Cisco Student Industry Training Programme launched in SL
More Community Development Projects from Munchee CSR Initiative
Forte launches new logo, website
Hemas 'Piyawara' marks 10 years, helps over 3000 children across SL
Central Bank lowers 2012 economic growth forecast to 7.2% from 8%
Ad-Creative scholarship to elevate Sri Lankan advertising
Mangala Perera, new executive director at C.W. Mackie
Top professionals launch new investment management company
Leading the export market with fruits and vegetables
Local newspaper forecasts are unreliable, says Cabraal
Seminar for shippers and exporters
Lanka Aluminium Launches Concept Centre for New Product Range
Holcim unit, Geocycle working on energy generation from garbage
Top HSBC executive in Sri Lanka
'Garments without Guilt' conferred leadership in CSR award
Increased interest generated by new operators, says industry
National Carrier on wing to assist Maldives Tourism
SriLankan Airlines on the ‘Silk Route’
Top resort owner Sonu at Colombo ‘Sustainable Tourism’ forum
Japan further relaxes travel advisory to Sri Lanka
Shangri-La to open Maldives' first full size golf course
Appropriate housing solutions for low income groups in Colombo city
JKH trades send turnover soaring

 

 
Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 1996 - 2012 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved | Site best viewed in IE ver 8.0 @ 1024 x 768 resolution