Avirate spreading the word of fashion

On December 7, 2011, Aviraté, the high-street fashion label will mark the first anniversary of the opening of its flagship store at 30, Maitland Crescent, Colombo 7. Within this past year Aviraté has expanded rapidly with three branches opening in Sri Lanka and two in India.

Aviraté has had online purchases from countries like China, UAE, Australia and India and next year will open two more stores in Sri Lanka and ten new stores in India, with plans to expand into the Middle East and North American market.

Aviraté chief executive officer Asim Younoos said they have big plans for the Aviraté café which had initially started to complement the retail stores with a limited menu. 'We want to set-up the Aviraté café as a full fledged café. Since the past month we have started to open the café at 7.30 a.m. so people can stop by for breakfast and have added items such as waffles, breakfast burritos and Milo toast. If we are able to get a bigger location we will look at expanding the Aviraté café,” Younoos said.

Aviraté will soon be introducing 'virtual fitting rooms' and 'in-store body scanners' known as 'Styku'. Through this customers can use body scanners in-store to scan their body measurements and they will be given a user name and password that will store their information. When shopping online at Aviraté the customers can enter this user name and will be able to match clothes virtually to their body shape and will be able to assess what size fits them best based on their measurements. This will put down the trouble most online shoppers face when they cannot try on the garment before purchasing it and also the terrible time at waiting lines for fitting rooms.

Aviraté is offering special one year anniversary promotions online and in-store to its customers.
There will be 20% discount on all Standard Chartered cards between December 6-10 in-store and those customers who visit the store on December 7 will get an Aviraté café voucher. Online shoppers can enjoy a 20% site-wide discount between December 6-10.

Dilly’s on a voyage of heritage

The Dilly's Voyages collection has travelled the world- from the tribal décor of Kathmandu, to the bright earth hues of Africa and now returned to Colombo drawing on centuries old traditions of Sri Lanka.
The innovative designer behind the Dilly's name, Dilani Wijeysekara, says that the new Voyages collection, which explores our very own shores, was drawn from all that inspires her in Sri Lankan tradition.

Motifs found in the art of the Kandyan era and beyond, with their bright plant-based colouring and their stylised representations of the sun, moon, nature and even mythical creatures, have found new expression in the collection. Memories of the grand chieftains, or Nilames, who strode proudly adorned, have been invoked with unique block-printed material used in the collection.

Another famous textile-art, batik, also features in the collection. Voyages into Sri Lanka's past has also drawn on the colonial influence on the fashion of the Negombo coast, with ruffles and long sleeves featuring in the collection. Meanwhile, the Kandyan dancer has been immortalised in the heavily pleated creations, reminiscent of the dancer's majestic costume.

Take a ride in Toyota’s New Era Sedan

Toyota Lanka launched their New Era Sedan at the Sri Lanka Exhibition and Convention Centre last week with guests enjoying an evening of lavish entertainment.

Festivities with a LIFT look

Niro and Nelo, the designers behind LIFT designer label have unveiled their first seasonal collection- trendy cocktail dresses and sumptuous evening and formal wear. The designs were modelled at their Horton Place boutique giving guests an exclusive preview - with hairdos to suit the styles created by Ramzi Rahaman. The designers say that clients are welcome to build their own looks based on the ideas; with advice coming complimentary with the look.

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