Leo Burnett Solutions Inc. (LBSI) won the finalist certificate this year, for its ‘Laugh Tax’ campaign, at the International AME Awards for Advertising and Marketing Effectiveness, said the company in a press release.
LBSI, the Sri Lanka office of the international advertising agency network Leo Burnett Worldwide, won the award for a campaign for a theatrical comedy. “The Finalist award won at this year’s AME Awards was for the ‘Laugh Tax’ campaign designed to hail the sequel to the popular theatre production comedy by StageFright&Panic, StageLightandMagic Inc.’s alter ego, which is about a fictitious Sri Lankan president, Chaminda Pusswedilla,” said.
“To effectively bring Hon. Puss (as he is affectionately known) to life in the public domain, Leo Burnett treated this 'president' as if he was a real president, who does ‘real’ things such as introduce new laws and taxes – hence the introduction of the ‘Laugh Tax’ campaign,” said Leo Burnett.
The agency says the Pusswedilla campaigns, designed for the StageLightandMagic theatre company, have won many accolades including two finals at Spikes Asia 2008 and 2009, in addition to many local awards.
The AME Awards for Advertising and Marketing Effectiveness, established in 1994, recognises successful marketing strategies across all industry verticals through a network of 42 representatives in publishing, marketing, advertising and education.
The International AME Grand Jury awarded one Grand Trophy, three AME Platinum Trophies, as well as nine Gold International AME Awards, 16 Silver Awards, and 18 Bronze Awards. Twenty-seven entries received AME Finalist Certificates.