Financial Times

Sparks fly at SPAACS launch

By Jagdish Hathiramani

Several advertising industry heavyweights turned out on Monday evening for the launch of the Sri Lanka Professional Advertising and Creativity School (SPAACS), Sri Lanka's latest academic institution with the goal of 'creating a new generation of advertising professionals'.

The event featured the likes of Imal Fonseka (President of the International Advertising Association’s Sri Lanka branch), Laila Gunesekera Martenstyn (President of the Association of Accredited Advertising Agencies, Sri Lanka), Varuni Amunugama Fernando, Dilith Jayaweera, Dileepa Abeysekara, Rohan Rajaratnam, Michael Holsinger, Udaya Tennekoon, Suren de Silva, Upali Herath, Ravi and Janaki Bamunusinghe, and Neelani Goonetillake, many of whom have been advertised as guest lecturers for the offered courses.

The team of lecturers

Launched at its new premises at No. 4 Jayaratne Mawatha, Colombo 5, the birth of this institution proved a fiery moment in the history of Sri Lankan advertising as fireworks heralded the launch with the SPAACS logo emerging from a cascade of smoke and flame. SPAACS, part of the Triad group, will be headed by advertising industry veteran Chaga Graham, and has the stated objective of "bring[ing] in new blood to the advertising industry" while, for students, "enhanc[ing] their potential for creativity and strategic thinking, while helping them reach their goals to become a growing success".

SPAACS courses are offered to two audiences: The first being those who want entry into the advertising field, who are offered a 14-lesson Basic Introduction course featuring a diverse range of subject matter such as Clients and Brands, Briefs, Client Meetings, Strategic Planning, Conceptualization & Creative Development, Design & Art Direction, Media Management, Direct Marketing, Event Management, Public Relations, Digital Imaging, and Web & IT.

SPAACS also offers advanced courses for current industry professionals to update their knowledge in areas such as Copywriting, Art Direction, Photography, Typography, Strategic Planning, Communication Skills, Digital Imaging, Public Relations, Media Planning, Buying and Evaluation, and Sinhala Idioms and Ideating.

Top to the page  |  E-mail  |  views[1]
Other Financial Times Articles
LMSL-land clearly belonged to SLPA
Sampath says capital adequacy enough
EU probe begins on Lanka’s GSP+
JKH share falls on rumours, foreign selling
Best times still ahead for investors in capital markets
Crude oil hits lowest in two years
Hard times for coir workers
Garment crisis, JKH on the hop
Revival: “We can do it”- Meegoda
Global crisis will take a minimum of 12 to 15 months to stabilise
PBJ affidavit to be accepted once all letters are filed-Court
Adverse comments against judiciary may be to stifle its independence
Cargills using Jayasuriya to woo public support for its products
Brandix takes Gold at National Cleaner Production Awards
Domestic workers in local households push for rights
Regional business leaders to meet at BPA AGM
Chairman and CEO must be two separate posts
Sri Lankan psychologists come together to form asssociation
Commercial Bank in world’s top 1000 banks
BOI promoting regional development
Sri Lanka takes historic step in evidence through video conferencing
Seylan Merchant Leasing’s deposit base tops Rs 1.5 billion
Lower consumption of lubricants-Chevron Lanka
Voice-based phone directory from Suntel
Colombo, Gampaha and Kalutara most competitive Sri Lankan cities
58% of low grown teas unsold at auctions this week
HSBC unveils world’s longest golf cart
Garment factory closures points to unviable industry-report
Arab airlines urged to focus on efficiency
Abdul Rahims – 136 years of trading
Dave Ulrich’s ‘Future Proof Your HR’ draws crowds to Water’s Edge
Sparks fly at SPAACS launch
Harry J-controlled parties restricted to 10% on ComBank voting
Veteran insurance consultant urges Code of Conduct for insurance
Onus on defendant to begin case under Debt Recovery laws
Renton to spearhead World Bank tourism project
Lankan banker wins ‘Woman of the Year in Finance’
Minimum wage for workers under consideration – outgoing EFC Chairman
Financial scandals : Who takes responsibility?
ADB, Sri Lanka agree on partnership strategy
JKH: Treatment of LMSL Land
Sri Lankan Actuaries form professional body
US$150 mln rescue package to tackle loss of GSP+ benefit
Interest rates to come down
Security experts stress importance of private security agencies


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2008 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution