TV Times

MTV/MBC launches TV Southasia

Leading electronic media companies from India, Pakistan, Bangladesh, Nepal and Sri Lanka have come together in a historic collaborative venture with the launch of TV Southasia. The channel, which will be available across the world on various DTH & terrestrial platforms, will consist of programming from partner channels, and will focus on the cultural similarities that bind these nations together.

The brainchild of former head of Star TV and Doordharshan Rathikanth Basu, TV Southasia is operated by the regions leading private media companies such as Tara TV India, Aaj TV Pakistan, Image TV Nepal, MTV/MBC Channels Sri Lanka and several broadcasters in Bangladesh. The channel will feature many of the regions top rated TV programmes produced by partner channels including education, arts and culture, music, cuisine, documentaries, talk shows, tele-films and architecture.

TV Southasia is the first of its kind in the region and a ground-breaking initiative. Having brought together the biggest broadcasters in the region, media analysts believe the SouthAsian media initiative has already proved to be a catalyst for the development of media in South Asia, particularly since the regulatory and socio-political environments in many of these countries are very similar.


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