SL Conventions Bureau, SriLankan Airlines address MICE clients in India
View(s):The Sri Lanka Convention Bureau (SLCB) together with SriLankan Airlines recently addressed clients of leading Indian outbound MICE operators in the Indian industrial city of Gurgaron.
Following negotiation with Cox and Kings (CNK), among the largest outbound operators in India, an event was organised on April 26 where both SLCB and SriLankan Airlines made presentations to CNK’s corporate clients in which the advantages of choosing Sri Lanka by both CNK and their clients were elaborated, a SLCB media release said.
“In this exercise, our task was to promote Sri Lanka and her various locations for Meetings and Incentive travel from India. Here we had to get two birds with a stone as the promotion was based on both push and a pull approach,” said Vipula Wanigasekera, SLCB General Manager. “On the one hand we managed to communicate effectively the infrastructure and location developments together with new tourism products to CNK and also learn from them many areas that need to be looked into in the promotion of Indian MICE market, and on the other hand, we had the rare opportunity of reaching out to CNK Corporate clients thus convincing them that Sri Lanka is value for money.”
Chantal Samarasinghe, manager MICE, SriLankan Airlines, explained to the gathering the strategy for SriLankan in the promotion of MICE traffic and the mechanism of working with Sri Lankan managers in India for various MICE groups. Ajay Seth, head of MICE, Cox and Kings explained that they would promote Sri Lanka aggressively in the coming months.
Follow @timesonlinelk
comments powered by Disqus