Business Times

Wedding industry attracts innovative directory

From finding the right guy or girl down to actually getting married a new wedding directory will prove to be a quick guide to everything. This innovative idea will be launched this week by the SLT Rainbow Pages as part of providing increased information for those wanting to take the plunge.

The wedding industry is a growing market, SLT Rainbow Pages Assistant Marketing Manager Eric Wijeratne told the Business Times on Friday. With comprehensive information initially SLT has planned to launch the website and the print version would be released in October/November, he said. The directory is categorized according to the region so people would be able to access those in their locality quickly, he said. Everything needed from wedding proposals to obtaining a wedding loan and finding the right persons to take charge of the event would be given on the website.

However, Mr. Wijeratne said that while the proposals column would be updated as per newspaper advertisements on the website there would not be a similar option on the print version. He observed there were a number of people requiring variety and it was for this purpose they commenced this initiative. "I think it's timely," he said adding that it would help people to gain more information without troubling themselves with attending exhibitions or related events when planning their wedding.

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