Mackly elevates partnership with IImpact Franchise League as title sponsor
View(s):The IImpact Franchise League announced that Mackly, Sri Lanka’s leading brand in sleepwear, loungewear, and kids’ activewear, has strengthened its commitment to youth basketball by becoming the title sponsor for the 2025 to 2027 seasons. Having been a dedicated partner of the league for the past two years, this marks the first time Mackly has stepped up as the title sponsor, solidifying its long-term support for the development of young athletes in Sri Lanka.
The 2025 season marks a significant expansion, with the introduction of Under-16 Boys and Under-16 Girls divisions alongside Under-13 Boys, bringing together over 120 athletes, 10 coaches, and more than 200 parents and supporters. What started as a small initiative has evolved into a structured franchise-based league, featuring a player draft, year-round tournaments, and a vibrant basketball ecosystem.
(From left): Anushka Jayalath (League Commissioner), Sharmila Sri Kumar (Founder, Mackly), Praneeth Udumalagala (Founder/Director IIBL), Srikumar Balasubramaniyam (Managing Director, Jay Jay Mills Lanka), Thushi Weerasinghe (Head of Marketing, Mackly) and Hasara Kulathunga (Head of Design, Mackly) at the sponsorship presentation event
Mackly will also play a key role in hosting signature league events, such as the League Draft Night during February and the League Finals, providing unique engagement opportunities for players, families, and fans.
“At Mackly, we believe in confidence and comfort—whether it’s in how you dress or how you play. The IImpact Franchise League is shaping young athletes with resilience, teamwork, and passion, and we’re honoured to support this movement for the third year running. This league is about more than just basketball—it’s about fostering strength, determination, and community, both on and off the court,” Sharmila Srikumar, Founder of Mackly, shared her enthusiasm for the continued partnership.
“What started as a handful of kids playing pick-up games has grown into a competitive, structured franchise league with a draft system and an incredible community. Mackly has been with us every step of the way, championing our vision to create a platform where young athletes can push their limits. Basketball is a game that teaches life lessons, and we are excited to continue this journey together,” Praneeth Udumalagala, Founder of IImpact Hoop Lab, emphasised the league’s growth and the role Mackly has played in its journey.
The 2025 IImpact Franchise League will feature two official seasons, with Season 1 running from February 19 to June 21 and Season 2 from September 20 to December 6, along with an unofficial summer season from June to August. Mackly’s continued partnership with the IImpact Franchise League reflects a shared commitment to building the next generation, empowering youth, and fostering a strong community while instilling values of perseverance, teamwork, and excellence.
The IImpact Basketball League, organised by IImpact Hoop Lab, is
Sri Lanka’s premier skill-based basketball competition, dedicated to advancing the sport at the youth level. By providing a structured platform for young players to compete, develop, and grow, the league fosters sportsmanship, teamwork, and excellence—preparing the next generation of athletes for success both on and off the court.