Elephant House to market Campa Beverages in Sri Lanka
View(s):Ceylon Cold Stores, in collaboration with India’s Reliance Consumer Products Ltd (RCPL), is introducing the iconic Campa Beverages brand in Sri Lanka. The partnership marks a new phase in the relationship between the two organisations and builds on their previous collaboration, which successfully launched Elephant House Beverages into the Indian market through the Reliance Group in February last year. With the introduction of Campa, the partnership aims to offer greater choice and innovation to Sri Lankan consumers with high-quality, affordable beverages that cater to evolving tastes and expectations, the local company said in a media release.
Campa’s entry into Sri Lanka further extends RCPL’s commitment to expanding its consumer brands across key regional markets. Since acquiring Campa Cola in 2022 and reintroducing it to Indian consumers in 2023, RCPL has revitalised a legacy brand that captured the imagination of generations in the 1970s and 1980s.
Ketan Mody, Executive Director at Reliance Consumer Products Ltd, said: “We are excited to enter the Sri Lankan market with our valued partner Elephant house Beverages. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long-term and see great potential for accelerated growth in the region. We are delighted to come together with our partner today to transform the beverage experience for consumers across Sri Lanka.”
Commenting on Campa’s launch, Daminda Gamlath – President John Keells Consumer Foods Sector stated, “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Beverages to Sri Lanka. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a dominant local player in the country’s competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa brand in Sri Lanka, just as it has been in India for generations.”
The Campa portfolio in Sri Lanka includes Campa Cola, Lemon, Orange, and the energy range featuring Campa NRG Gold Boost and Berry Kik.
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