SL to establish national equal labelling framework
Sri Lanka is in the process of establishing a National Eco-Labelling Framework aimed at reducing green-washing and promoting environmentally responsible products and services, led by the Ministry of Environment.
This seeks to foster sustainable consumption and production patterns through collaboration with key stakeholders, with the Sri Lanka Accreditation Board (SLAB) and the Sri Lanka Standards Institution (SLSI). The framework addresses the issue of deceptive claims regarding a product’s environmental friendliness.
“The National Legal Labelling Framework will be implemented this year to stop green-washing,” N.K. Vidyalankara, Director – Environment Planning & Economics at the Ministry of Environment, said at a recent forum.
Eco-labelling is a voluntary certification approach accepted globally, which identifies products or services that display superior environmental performance within detailed categories. This practice is gaining traction among businesses, as it not only addresses environmental concerns but also provides a competitive edge in international markets. The increasing consumer demand for sustainable solutions is driving companies to adopt eco-friendly practices, Ms. Vidyalankara said.
For environmentally conscious consumers, eco-labelling aids as a valuable resource providing insights into the environmental impact of products. Eco-labelling involves third-party verification of a product’s environmental effects, thereby fostering awareness and promoting sustainable consumption. This empowers consumers to make informed choices, boosts the value of products and services, and aids alliances among consumers, producers, and policymakers to spread sustainability throughout supply chains.
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