Business Times

Sunlight still leads the market after 125 years

By Quintus Perera

The soap 'Sunlight' introduced to the world by William Hesketh Lever in England in the 1890s, around 125 years, today stands aloft as the market leader in this kind of soap in Sri Lanka with a 75% market share, according to Unilever Sri Lanka.

In felicitating 'Sunlight' as well as the 125 year existence of Unilever in Sri Lanka, the company concluded its largest consumer promotion in Sri Lanka in the Fast Moving Consumer Goods (FMCG) segment, last week in Colombo. Under this promotional project, the company distributed Rs 12.5 million (to coincide with the anniversary) in cash and property to winners of the 'Sunlight Arunelle Gelapilla' competition.

Shalini Seneviratne, Brand Manager - Sunlight and Wonderlight told the Business Times that the company is really proud and happy not only because it has successfully existed for more than a century and a quarter and Sunlight becoming the undisputed market leader in the country, but also because Sunlight leads in this kind of soap segment.

She said that when Sunlight was introduced even in England people were not concerned of hygiene and cleanliness and at a time there was no branded products Mr Lever introduced the Sunlight brand and the hallmark he created then, persists throughout.

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