Sunday Times 2
Bollywood spreads its wings
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Prominent Bollywood blockbusters will be finding their way to Japan’s theatres soon, as the industry sets out to seduce a new market.
Last week, Kabir Khan’s Ek Tha Tiger with Japanese subtitles saw a roaring response at the premiere, while Farah Khan’s 2007 blockbuster Om Shanti Om is set to release on March 16 with a Japanese title, Koi Suru Rinne.
Yashraj Productions and Eros Cinema are hoping to tap a big market in Japan, where the distributors plan to have a multi-screen release.
New market: Ek Tha Tiger, pictured with subtitles
The premiere for Salman Khan-Katrina Kaif starrer Ek Tha Tiger was held on March 7, and was attended by Japanese actress Sugimoto Aya and Indian ambassador to Japan, Deepa Gopalan Wadhwa.
Bollywood has definitely taken a leap in tapping the Japanese market, which till recently was restricted to Tamil films starring superstar Rajinikanth, and released in 4-5 screens.
“Japanese audiences are enamoured by the unique storytelling emotional drama, dance and song sequences… Looking at the number of screens that is offered to the film, Japan seems to be a bigger market than Australia,” Kabir Khan said.
© Daily Mail, London
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