Business Times

Discussion on 'what happens in boardrooms"

What do boards of directors discuss at their meetings today? Finance, governance and control issues or marketing strategies to drive the business?

According to the Chartered Institute of Marketing (CIM) Sri Lanka Region, professionally qualified marketers today are seeking their due place in the 'C-Suites' and Boards. "It's time for professional Marketers to take wheel at the helm of companies and their seat on Boards, but have they equipped themselves as well-rounded generalists to command respect within the Boardroom?" CIM asked in a media release. These issues, relevant to company directors as well as marketers, will come to the fore at a forum on "Driving Marketing in the Boardroom" organized by the Sri Lanka Institute of Directors (SLID) in partnership with The Chartered Institute of Marketing (CIM) Sri Lanka Region. The event will take place on Wednesday, 15th May at the Oak Room Cinnamon Grand, Colombo.

The panelists are - Chairman Unilever Sri Lanka and former President CIM Sri Lanka, Amal Cabraal, Commissioner Sri Lanka Inventors Commission, former CEO Aviva Insurance and former President SLIM, Deepal Sooriyarachchi, Chairman and CEO Bates Strategic Alliance, former President SLIM and 4As, former Chair Chartered Marketer Task Force CIM Sri Lanka, Nimal Gunewardena, and Director Aitken Spence and President CIM Sri Lanka Dr. Rohan Fernando. CEO Overseas Realty Ceylon PLC and Vice President SLID, Pravir Samarasinghe, will moderate the panel discussion.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
Other Business Times Articles
Controversial NSB-TFC deal to be reversed this week
India’s ITC now finalises deal, Sheraton moves to Kollupitiya
Tug of war between Treasury and BOI hinders US$2 billion FDI target
SriLankan mulling over air taxi operations
EDB fracas continues, meets COPE on June 8
Comment - Lynch the culprits
Sri Lanka has one of the best tourism products in the world
President must act to nab and expose fraudsters
PBJ opposed to multi-tea blending proposals
German cruise liner aims to bring 4,000 visitors in Dec-March
Gearing the Colombo bourse for growth
Discussion on 'what happens in boardrooms"
Citrus Leisure appoints two new directors to its board
Senseless action by SL Govt. to permit duty-free imports of luxury yachts
Exports of accounting could exceed IT : SLASSCOM
Fitch assigns an "A (lka)" Rating for Sampath Leasing and Factoring Ltd
Emirates Group announces 24th consecutive year of profit
Vista Advertising bags top HP Award
Singer Finance net profit grows by 106% in 4th quarter
99X Technology wins' Arch of Europe' Gold Award for Quality and Technology
Union Assurance insurance premium details thro’ SMS
Etisalat and education
Baurs Healthcare unit annual convention
UNIDO tests hydrogen energy entry in Sri Lanka
Allegations against pharma
Lovell takes over as Union Bank's head honcho
Learning from mistakes is hard work
Sri Lanka slip-sliding on economic targets
Haycarb sales up at Rs 8.5 bln, pre-tax Rs 724 mln in 2011/12
Japanese funding for Balapitiya resort hotel
Cinnamon Lakeside Colombo listed as 'Most Valued Hospitality Brand'
Urgent need to improve Balance of Payments
Gulf Air ranked ‘Best Family Friendly Airline’ once again
Senior Minister urges taking advantage of Euro zone crisis
Amitha Gooneratne joins DCSL Group as the MD of Melstacorp Ltd
ComBank to link its ATMs to China UnionPay
DFCC Vardhana Bank's profits up
Thomas Cook Holidays returns to Sri Lanka through Sparklink
Nine respond to Trinco RFPs


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 1996 - 2012 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved | Site best viewed in IE ver 8.0 @ 1024 x 768 resolution