Samsung, the Korean-based international consumer electronics brand, is looking to secure its position in Sri Lanka’s growing mobile phone market. “We feel this is an interesting and optimal time to make an entry into the local market, because the economy is poised for an upward surge in the coming months and Samsung Mobile would like to establish an edge in the market,” noted Vice President Sales-Marketing-Product, Samsung Electronics SW Asia, Digital Communications, HQ Korea, H.C Ryu.
A company statement said Samsung Mobile will launch 30 GSM models in the local market, ranging from Entry-Color, Entry Color FM range, multi media series, touch phones, messaging series and business phones.
The Samsung mobile phones will be imported and distributed through the company’s national distribution partner and sold through exclusive dealers who are entitled to offer the Samsung global warranty to customers.
Samsung says its range of mobile phones offer the latest technology coupled with strong after sales services. “Our customers can expect international after-sales service standards at soon to be put up exclusive mobile service centres island wide,” said Mr Ryu.
The company is also talking to local telecom operators as a marketing strategy. “We are also in talks with the leading telecom operators of Sri Lanka and expect to forge a strong mutual relationship with them very soon,” said the Country Head – Samsung Sri Lanka, K. Shankar Narayan.