From left – S. Kalaichelvan, Sarva Ameresekere, Dilith Jayaweera and Udaya Tennakoon with the Chief Priest of Maanikka Vinaayagar Kovil at the ceremonial launch of Triad Manthram on February 19. |
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Triad, Sri Lanka's No.1 Advertising agency of the last three years, this week announced the launch of its latest venture - "Triad Manthram" - Sri Lanka's first fully integrated Tamil advertising agency.
"The Tamil community is one with a vast and complex outlook of life, and understanding the culture itself is a task of some magnitude," says S. Kalaichelvan, the new Creative Director at Triad Manthram. "It is vital that we appreciate the aspirations of the community, and the subtle nuances in their lives that, though may seem trivial to the outside world, can cause unexpected repercussions if disregarded.”
The Triad Manthram team will be lead by Shratrugan Adam and Mr Kalaichelvan. Mr Adam has been in the advertising industry for over a decade and has served in agencies such as Minds FCB and Blitz while Mr Kalaichelvan is an experienced Creative Director and also a well-known Tamil TV / Radio personality.
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