MullenLowe Sri Lanka wins Effie Agency of the Year award
View(s):MullenLowe Group has reinforced its authority in creative effectiveness by retaining its position as Effie Agency of the Year for 2025, marking its third consecutive win at the Effie Awards ceremony held this week. Hosted at The Monarch Imperial on March 3, MullenLowe delivered a commanding performance, securing 21 accolades across multiple categories, including one Gold for Celcius, three Silver awards for Watawala Tea, Atlas Axillia and Asian Paints, and three Bronze awards for Fonterra’s Anlene, Unilever and Maliban, alongside 14 finalist recognitions, in a powerful showcase of creativity grounded in commercial impact, credibility and strategic discipline, the company said in a media release.
Reflecting on the achievement, Thayalan Bartlett, Executive Chairman of the Group, said, “To be named Agency of the Year for the eighth time in 10 years is both humbling and deeply affirming, and while the accolade carries our name, it truly belongs to our extraordinary team. In an industry that moves at relentless speed, winning consistently demands courage, curiosity, resilience and an unwavering commitment to creative excellence. Sustained success over a decade is never accidental; it is built on shared ambition, disciplined thinking and a culture that refuses to stand still.”
Commenting on the win, Harendra Uyanage, Chief Creative Officer of MullenLowe Group Sri Lanka, said, “Creativity only matters when it moves something, whether that is market share, perception or behaviour. At MullenLowe, we push ourselves to create ideas that do more than capture attention; they are built to perform. Winning Agency of the Year repeatedly proves that effectiveness is not a limitation on creativity, it is what sharpens it. The strongest work emerges when insight, craft and business ambition align, and that is the standard we hold ourselves to every day.
This recognition follows a landmark year for the agency, having also been named Agency of the Year by Campaign Asia, further strengthening its standing on both regional and global platforms.
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