Ogilvy Sri Lanka wins at Dragons of Sri Lanka
View(s):Ogilvy Group Sri Lanka won multiple awards across advertising, digital, and media categories at the 2025 Dragons of Sri Lanka Awards recently, the company said in a media release.
Phoenix Ogilvy secured the Silver Award in the “Innovative Idea or Concept” category for its campaign for SriLankan Airlines titled, The Ramayana Trail. The campaign was part of a critical initiative in support of Sri Lanka’s tourism resurgence and sector growth. Targeting the Indian market, one of the country’s most vital inbound segments, the campaign reimagined the epic Ramayana as a travel experience, tapping into deep cultural and spiritual ties between the two nations. “At the agency, we’ve long believed a Ramayana Trail could be a powerful magnet for Indian tourists,” said Rajiv R. Menon, Chief Executive Creative Officer – Phoenix Ogilvy. “So, when SriLankan Airlines approached us, we were as ready as the venerable monkeys to build a modern Ram Sethu.”
Ogilvy Digital earned a Silver Award in the “Brand Building and/or Awareness” category for its campaign for Singer Sri Lanka, titled “Take a Load Off Her Head”, launched during the country’s economic downturn. Ogilvy Media’s recognition at the Dragons underscored its specialist strength in media strategy, with the agency credited as a Contributing Agency for Maliban’s 70th anniversary campaign, “When Maliban Gives Children the Nation’s Front Page,” which earned a Gold Dragon in the Event or Experiential category.
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