EDB’s awareness session for handicrafts, toy sectors
View(s):The Export Development Board (EDB) recently conducted a specialised awareness session for potential exporters in the handicrafts, giftware, lifestyle, and toy sectors. The programme brought together 100 Small and Medium Enterprise (SME) entrepreneurs from these sectors, who demonstrated strong potential to enter export markets, the EDB said in a media release.
Welcoming the participants, Ms. Kumudinie Mudalige, Additional Director General – Development (Acting) of the EDB, highlighted the global appeal of Sri Lankan handicrafts, giftware, lifestyle and toy products. “These products carry a unique story, rooted in tradition yet full of potential for modern global markets. This makes the sector an important contributor not only to export growth but also to strengthening Sri Lanka’s image as a nation of artistry and innovation,” she stated.
Participants
A key highlight of the session was the experience-sharing segment presented by S.H.B. Karunaratne, Managing Director of Art Decoration International (Pvt) Ltd, who shared insights from his industry experience and success story.
The programme also featured four specialised technical sessions focusing on critical aspects of the export business. Ms. Mangala Madhuwanthi, Product Officer of the EDB’s Industrial Products Division, provided an overview of the sector and emerging export opportunities. Budhika Arachchige, Manager Sales and Marketing of Printcare (Pvt) Ltd presented insights into advanced packaging solutions, while Lahiru Wipulaguna, Assistant Director of the EDB’s Information Technology Division, discussed IT solutions and e-marketing strategies to enhance global competitiveness. The final session was conducted by Asanka Perera, General Manager of Global Consolidators Lanka (Pvt) Ltd, who highlighted the benefits of consolidated freight services for exporters.
The awareness programme covered essential areas to help potential exporters in the handicrafts, giftware, lifestyle, and toy sectors transition into successful export businesses. This initiative reflects the EDB’s continued commitment to supporting SME entrepreneurs and expanding Sri Lanka’s export base in value-added manufacturing sectors.
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