Most APAC CFOs believe AI Agents will drive revenue-survey
View(s):Chief Financial Officers (CFOs) in Asia Pacific (APAC) have fundamentally shifted their approach to Artificial Intelligence (AI), according to new research from Salesforce. Once cautious spenders, CFOs are now strategic investors, betting on AI not only for cost-cutting but as a crucial engine for long-term revenue growth, the research company said in a media release.
In 2020, 63 per cent of APAC CFOs had a conservative AI strategy. Today, that figure has dropped to just 3 per cent, with a third now adopting an aggressive stance. This transformation reflects a broader recognition that AI is no longer just an emerging technology but a vital tool for efficiency, optimisation, and growth. Half of APAC CFOs say AI agents — digital labour capable of performing tasks autonomously — are changing how they evaluate ROI, shifting focus beyond traditional metrics to wider business outcomes.
“The introduction of digital labour isn’t just a technical upgrade — it represents a decisive and strategic shift for CFOs,” said Robin Washington, President and Chief Operating and Financial Officer at Salesforce. “With AI agents, we’re not merely transforming business models; we’re fundamentally reshaping the entire scope of the CFO function. This demands a new mindset as we expand beyond financial stewards to also become architects of agentic enterprise value.
Last year, 65 per cent of global CFOs faced pressure to accelerate ROI. Today, they see AI delivering not only cost savings but also revenue, productivity, and better decisions. Three-quarters of APAC CFOs believe AI agents will drive growth, with adopters expecting nearly a 20 per cent uplift. Already, 83 per cent are using AI for risk assessments, forecasting, and profitability — proof that AI has become a core strategic partner.
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