Softlogic, ATUL Auto offer new 3-wheeler range
View(s):Softlogic Holdings PLC has entered into a strategic partnership with ATUL Auto Ltd, India’s fastest-growing three-wheeler manufacturer, to introduce a new range of commercial vehicles to the Sri Lankan market.
ATUL Auto, a brand with over 60 years of experience and a presence in more than 24 countries, is renowned for manufacturing durable, fuel-efficient, and easy-to-maintain three-wheelers designed to meet diverse transport needs. Through this partnership, Softlogic will launch three key models tailored to local market demands: the Atul RIK, a petrol-powered, stylish and economical passenger vehicle; the Atul GEM Paxx, a diesel-driven, spacious model suited for commercial transport; and the Atul GEM Cargo, a robust high-load cargo variant built to serve delivery, agriculture, and logistics applications, Softlogic said in a media release.
Sale to the first customer.
Neeraj Chandra, Managing Director of ATUL Auto Ltd, stated, “We are proud to collaborate with Softlogic, a respected and progressive business group, to bring ATUL vehicles to Sri Lanka. As a comprehensive three-wheeler specialist, we offer petrol, diesel, LPG, and electric models across both front and rear engine configurations.”
To ensure seamless customer experience, ATUL has already deployed technical experts to Colombo, and a steady supply of spare parts is in place to maintain vehicle uptime. Bishry Farook, CEO of Softlogic’s Automotive Sector, highlighted, “This partnership is a key milestone in our strategy to bring innovative and sustainable transport solutions to Sri Lanka. ATUL’s range perfectly balances practicality and dependability, delivering exceptional value for both passenger and cargo segments.”
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