Tourism arrivals to slowdown on “organic growth”
With the promotions for a global campaign still on hold Sri Lanka’s tourism industry is likely to continue to achieve an “organic growth”.
Industry experts opine that what has been achieved so far has been in line with the annual promotions carried out as a result of the country’s participation in travel fairs around the world.
May and June it is believed is likely to see a significant drop in arrivals as a result of the lack of promotions carried out ahead of this period.
The only hope being that the Arabian Travel Mart (ATM), held earlier this month, could generate some traffic during this period.
Industry experts also believe that the year-end figure could total to around 2.5 million as opposed to the 3 million expected arrivals.
Sources point out that within the Sri Lanka Tourism’s state agencies there are plans to change the Act the authorities believe is necessary to carry out ahead of a global campaign.
Sources also indicate that the present government is in two minds when it comes to allocating large sums of money for promotion campaigns.
In this respect, they seem to be taking time to arrive at a decision and these said decisions are taking longer than expected.
A significant drop is expected and without adequate promotions particularly with Russian charters not arriving in the country during the summer the numbers are expected to stoop low.
Moreover, the industry also believes that with the US tariffs likely to take off post July 9, there could be an adverse impact on the tourism industry.
It was pointed out that tariffs would mean there could be a global crisis with people spending less on overseas travel as their spending capacity crunches.
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