Cargills (Ceylon) PLC, member of CT Holdings Group, has introduced a new range of high quality South African Breakfast Cereals to its Cargills Food City chain of supermarkets. The BOKOMO range of South African breakfast cereals is highly rated across theworld for its quality and freshness.
BOKOMO foods was originally launched in 1920 when seven farmers in the Western Cape formed the De Boeren Ko- operatiewe Molen Maatschappi Beperk (The Farmers Co-operative Milling Company Limited). Today BOKOMO is the No.1 cereal brand in South Africa and is synonymous with continues innovation, Cargills said in a press release.
Commenting on the newly introduced product range, Sumit Law, Director Commercial of Millers Limited, the mass market distribution arm of Cargills (Ceylon) PLC said, “The key to the success of BOKOMO has been its in-depth understanding of consumer needs in today’s fast paced lifestyles. BOKOMO carries out in-depth research in their process of product development and has extensive expertise in nutritional science. Their factories are equipped with ultra-modern technology and BOKOMO is the only South African factory to receive the coveted NOSA International Top 100 Safety Award, twice.”
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| Picture shows Geoff Doidge, South African High Commissioner in Sri Lanka, and M. Imtiaz Abdul Wahid, Managing Director, Cargills at the launch at Cargills Food City, Staple Street. |
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