Business Times

Trend Micro antivirus launches, plans No. 2 spot in market share by end 2011

New entrant in Sri Lanka's antivirus software space Trend Micro is planning a quick rise with its ultimate goal being, by end-2011, capturing the number two spot in terms of domestic market share, according to Shafraz Hamzadeen, Chief Executive of local partner eSys Technologies, a Rs. 2 billion revenue, 500 dealer, hardware, software and networking products distributor. Also noted, the Kaspersky antivirus brand is the biggest seller in Sri Lanka.

Launching the consumer segment geared Trend Micro Titanium, a cloud-based antivirus programme which draws mostly from antivirus database (pattern) files accessed through the web rather than saving them on users' computers, which negatively impacts performance; Trend Micro's National Sales Manager (Consumer) for India and SAARC, Bivash Chatterjee, noted that, while partners saw price as the main factor influencing demand for antivirus programmes, a 2009 study commissioned by Trend Micro determined that end-users were more inclined towards antivirus products that, first, made them feel safe and, second, did not impact their computers' performance, with price only being fourth on the list of consumer concerns.

He also said that 80% of all threats today were online with only 20% coming from devices such as the Universal Service Bus (USB), etc., while e-commerce transactions and the giving out of credit card details online continued to be "very dangerous" unless carried outwith adequate security.
Additionally, Mr. Chatterjee suggested that, since Internet penetration in Sri Lanka is currently less than 10%, the country had a high potential for growth. He also noted that there were 20,000 personal computers and laptops added to the local market every month, and 30% of these translated into broadband connections.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
 
Other Business Times Articles
SL Tourism gets boost thro’ new campaign
Hayleys revives deputy chairman’s post
SLT CEO’s service contract creates controversy
Hilton to manage Malwatte resort in the Maldives
Swarnamahal Financial Services to set up Gold Fund
‘Insider trading? So what – it’s legit!
Education :My child is better than yours
COMMENT - Mr President-give me a hearing
Magical power of focus
Construction fair next month draws foreign companies
Colombo Port receives rare internal containers via train
PB re-launches website with E-futures
Brandix first apparel maker in the world to get ISO 50001
Fitch and Moody's upgrade Sri Lanka’s Sovereign Rating
New records for CSE's ASPI, Milanka, turnover, number of trades in 2010
Air Taxis target islandwide destinations
SL exports to India driven by FTA, imports not so
SAARC chamber seminar on transport and communication
Trend Micro antivirus launches, plans No. 2 spot in market share by end 2011
Hayleys Energy Services receives rare 4-in-1 certification
Sri Lanka’s $1 billion bond issue draws billions in offers
THINKCube unveils Telco Cloud Computing products
Neela to discuss "Leadership" issues at the ST Business Club
WNL to receive ISO 14001 certification
Sri Lankan HC designate speaks at Oxford’s Rhodes House
So do you want to get married in the air?
Disaster at the bourse...!
Data discrepancies recorded in apparel industry
August offers from Singapore Airlines
No shareholder agreement weakens Govt. control in SLT
Asia Capital sells insurance, commods trading stakes to focus on core business
Fonterra provides nutritious milk to Carlton Pre-school students
Insider trading? ‘Nothing wrong - we all do it’-top investor says
SEC offers up draft rules for minimum public float for comment
Overpricing IPOs – face the music
Sri Lanka committed to job security for HIV/AIDS victims
Migration, remittances and development in South Asia - Saman Kelegama (Editor), Sage Publications, India, 2011
Janashakthi launches insurance scheme for Sri Lankan hotels
Solar power as a cost cutting solution for tea and rubber plantations
American Alumni Association collaborates with CandleAid Lanka to help a school
Visits by global management pave way for expansion at A&E Lanka

 

 
Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 1996 - 2011 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved | Site best viewed in IE ver 8.0 @ 1024 x 768 resolution