Business Times

Marketing guru Kotler to visit Sri Lanka

The Sri Lanka Institute of Marketing (SLIM) said this week that world-renowned marketing guru Prof. Philip Kotler will be visiting Sri Lanka in early June this year. Professor Kotler’s visit to Sri Lanka will be to conduct specialized seminars on marketing facilitated by the SLIM. Announcing his visit, SLIM President Thushara Perera stated that the Institute is very pleased at being able to host this seminar by Prof. Kotler. This is a good opportunity for the corporate sector in this country to avail themselves the benefit of such an expert in marketing.

The proposed seminars will focus on the importance of marketing in post recession times and the methods of satisfying the appetite of the technology driven new generation - Generation G.
The two topics that will be discussed are ‘Value Driven Marketing’ and Increasing Shareholder Value’. The former will be targeting the knowledge forum while the latter will be for the CEO forum.

This will also enable the marketers and the corporate entities to review their marketing strategies. This will also create greater opportunities for local growth by the use of international marketing best practices in a dynamic globalized economy, he added.The Institute also aims to facilitate meetings with top government officials, policy makers and Prof. Kotler with the view to how the post war economy of Sri Lanka can be branded as a potential investment, trade and tourism hub. Project Chairman Ruwan Liyanagamage stated that, “it is a privilege to have Prof. Kotler who is known the world over as the ‘father of marketing’.

He is the inventor of the ‘4 Ps’ in marketing which has now been upgraded to ‘7Ps’. He is also the person who invented the concept of social marketing. I believe that this is the most important seminar in this field to be held here. This is a rare opportunity for businessmen, corporate leaders and marketing managers to get an insight into the latest in marketing strategies from the acknowledged guru in this field.” ( CDS)

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