Business Times

CEOs want HR to demonstrate high enthusiasm for the business

The recent HR Learning Conference in Colombo concluded with a high powered CEO forum which focused on the role of HR in ‘Building Businesses’ and also on the changing ‘Role of HR in Business’.
The CEO panel comprised Dushan Soza, CEO WNS Global Services Lanka, Keith Modder- President Global Services, Virtusa Corporation, Sachi Thomas MD –GlaxoSmithKline, Sri Lanka. The session was moderated by Dinesh Weerakkody CEO, Cornucopia Lanka Ltd.

The CEOs were of the view that after the economic crisis HR leaders now need to redefine their roles and their contribution to their enterprises. In the past HR, in the hands of the HR professional, became a function tied up with logistics and tools. This, it was noted, is important but not enough. What it should be is an integrated part of the organizational plan and strategy, panellists said.

The “strategic development of intangible assets” is key to ensuring the organization is effective and efficient in the long term. That’s the HR’s job, it was noted. The CEO and HR are responsible for ensuring alignment of the organization’s values and HR practices. CEOs, expect HR professionals to build organization systems and processes to make the company competitive, panelists said.

They want a balanced report card on how the organization attends to employee satisfaction and retention, as well as what HR is doing to enhance profitability. HR "transactional" areas like benefits, compensation, recruiting and training are increasingly outsourced, and that has helped HR leaders to focus more on business partnering.

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