Financial Times

Ceylon Tea promo in US market
Ceylon Tea received a much needed boost in USA, the fourth largest importer of tea in the world, after Russia, UK and Pakistan, when Sri Lanka Tea Board (SLTB) successfully organized two mega tea promotional events in Las Vegas, USA recently.

According to an SLTB press release, the Board and seven tea companies participated at the “World Tea Expo” the most prestigious specialty tea exhibition of USA, held at Mandalay Bay Convention Centre in Las Vegas from May 30 to June 1.
Picture shows judges evaluating the tea samples.

Stassen Exports, Mackwoods Tea, A.F. Jones Exports, Bio-Tea Company, Ceylon Royal Tea, Tea Trends and Lumbini Tea Factory were the Sri Lankan tea companies who directly promoted Ceylon tea products at the World Tea Expo.

Three other Sri Lankan companies – Expo Lanka Tea, Bogawantalawa Plantation and Lanka Organics jointly with their agents in USA also promoted Ceylon Tea in iced and hot tea categories at World Tea Expo fair.

The Board organised a Ceylon Specialty Estate Tea of the Year competition for North America at the Mandalay Bay Conference Centre in Las Vegas with 48 final entries selected from 410 applicants.

They were tasted and evaluated by a Panel of Judges comprising six USA Tea Trade members and two Canadian Tea Tasters. New Vithana Kande Tea Factory was selected as the overall winner of Low Grown tea category and Saint James Tea Factory was the overall winner of High Grown tea category.
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