Cinnamon’s third edition TBC Asia 2018 next month
View(s):The Cinnamon Travel Bloggers’ Conference 2018 (TBC Asia 2018), the only event of its kind to be held on the continent, will present the third edition of its biennial pre-tour, conference and awards programme, from October 25 to 30.
Liz Ward
Giuliana Riitano
Organised by Cinnamon Hotels and Resorts, TBC Asia 2018 aims to harness the combined prowess of the world’s most eminent online influencers and industry practitioners who have transformed and redefined the sphere of travel content creation and marketing in the digital era. Starting off with an exclusive 5-day pre-tour and culminating in a prestigious awards ceremony, TBC Asia is the largest regional event of its scale and magnitude and will once again help to uplift and spearhead the growth of the travel and tourism sector in Sri Lanka and Asia, Cinnamon said in a pre-event media release.
Conducted over the course of five days, the TBC Asia pre-tour will cover 40 iconic locations spanning across four regions in Sri Lanka. Participating in the all-expense-paid tour will be 60 of the world’s best travel bloggers who have been chosen through a rigorous screening process. With the opportunity to pick an itinerary of their choice, each of the bloggers will be taken on a one-of-a-kind journey that showcases the very best of Sri Lanka’s most famed highlights and attractions – from its spectacular biodiversity and World Heritage Sites, to expansive tea plantations and golden beaches.
Centred on the theme of ‘Creating Transformational Digital Content for Travel’, TBC Asia 2018 will also feature ground-breaking discussions and learnings from expert speakers and top industry practitioners from around the world. Over 70 travel influencers and digital marketing experts are participating in the forum.
Tackling important areas and avenues will be a hand-picked panel of globally-acclaimed speakers and trailblazing experts such as Liz Ward – Managing Director of Tourism Tribe, Sonali Chatterjee – Sales Director (India and South Asia) of CNN International, Karla Cripps – Senior Digital Producer of CNN Travel Asia-Pacific, Giuliana Riitano – Industry Manager, e-Commerce & Classifieds of Google, Abhay Khanna – Regional Manager of the Expedia Group and Zan Wu – Founder and CEO of Zanadu, China’s leader in premium and luxury travel.
Sarita Harilela
Zan Wu
Sonali Chatterjee
Dileep Mudadeniya – Vice President John Keells Group and Head of Brand and Marketing, Cinnamon Hotels & Resorts and CEO, Cinnamon Life Mall, said: “We are looking forward to launching the third installation of TBC Asia. In this digital age where online blogging and digital marketing is on a steep rise, we believe that a conference of this nature is highly apt, as it will pave the way for brands and influencers to connect and work together towards fostering growth in the industry”.