Diesel and Motor Engineering PLC (DIMO), one of Sri Lanka’s leading automotive firms, has clinched the Business Case Award 2014 presented by the Chartered Institute of Management Accountants (CIMA) – the first motor trader to win in this case study competition, a media release issued by the company revealed. The award presentation ceremony took place [...]

The Sunday Times Sri Lanka

DIMO wins the CIMA Business Case Award 2014

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Diesel and Motor Engineering PLC (DIMO), one of Sri Lanka’s leading automotive firms, has clinched the Business Case Award 2014 presented by the Chartered Institute of Management Accountants (CIMA) – the first motor trader to win in this case study competition, a media release issued by the company revealed.

The award presentation ceremony took place at a ceremony held at Cinnamon Lakeside Hotel in Colombo recently.

DIMO faced intense competition amongst a host of distinguished companies to emerge victorious with their case study titled, “How focusing on their purpose served our purpose”, a media release quoted Ranjith Pandithage, Chairman and Managing Director of DIMO as saying.

The release also quoted him as saying that “The unique case of TATA’s success in Sri Lanka is one that I’m proud to say that DIMO helmed for more than half a century. The TATA team that successfully executed the strategies detailed in the case study opted to be different in-order to fulfil a customer’s individual needs”.

DIMO’s award winning business case study focused on the TATA Commercial Vehicles’ success story. It laid out their customer centric approach in sustaining the market share that they had been able to achieve ever since the end of the war in 2009.

“Factual evidence was presented on how DIMO was able to deliver customer centric services despite the challenges of intense competition and fluctuating economic factors,” the media release revealed adding that highlighted areas of the case were the customer segmentation approach and the customer reach that the TATA team introduced to create the competitive edge that resulted in the firm establishment of their market share leadership.

A cross functional team that included Madurika Samarasekera, Prabodha Shawn Silva and Varuna Jayasinghe prepared and presented the business case to CIMA. Contributions towards its success also came from Rakhita Gunasekera, Thushara Luvis and Shalika Lakmali, the release said.

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