Microsoft Sri Lanka, at a recent forum organised by the software giant, told a gathering of over 30 top CEOs that the company was ready and waiting to offer digital and work life experiences that will enable new and different ways for organisations and individuals to become more effective. The forum, conducted exclusively for CEO’s, [...]

The Sunday Times Sri Lanka

Top CEOs at Microsoft’s ‘Enabling a Responsive Organisation with Technology’ Forum

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Microsoft Sri Lanka, at a recent forum organised by the software giant, told a gathering of over 30 top CEOs that the company was ready and waiting to offer digital and work life experiences that will enable new and different ways for organisations and individuals to become more effective.

The forum, conducted exclusively for CEO’s, addressed the dramatic change that has occurred in the commercial world, with the advent of an entire spectrum of devices and on cloud services, according to a Microsoft media release.

During a phase of such tremendous advancement in the industry Microsoft, which holds 90 per cent share of the PC market in the South Asian region, have also changed as a company, making ‘Mobile First – Cloud First’ a priority. Imran Vilcassim, Country Manager for Microsoft, Sri Lanka and Maldives, speaking at the forum, said that the company’s new mission is to compete in the mobile first cloud first platform, where they are well placed to offer total solutions that are tailor made for their customers.

“We will create true digital work life experiences delivered across a multiple variety of devices through cloud based services in the future.

Our’s is a highly productivity oriented platform and we are in a position to enable some of our world class productivity tools such as office excel, one drive for online storage and Skype, etc all of which support the digital work life experience.”

The Country Manager said that Microsoft can make all of this available for multiple eco systems, so that users can move from one device to another with ease, ensuring that the services and content as well as the rest, follow without any difficulty. Speaking about this new direction, he said, “Our objective is to reinvent productivity to empower every person and every organization to do more and achieve more”.

Mr. Vilcassim said that Microsoft’s new CEO, Satya Nadella being of Asian origin is another plus factor in terms of the company better understanding this region and its needs. “In my 11 year career with Microsoft, I never expected to see the day we would give the Windows OS free of charge; but we are doing it today. We provide Windows free for devices, which are less than 9 inches in screen size. Office was our biggest competitive advantage over iPhone, ipad and android devices which hold a larger market share compared to us at the moment and our free offer encompasses these devices.”

With the acquisition of Nokia Microsoft now has a range of first party devices including windows phones and phablets. Microsoft Surface is another device the company has successfully launched and they have established partnerships with a number of third party companies who they would not have thought to engage with previously.

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