Cinnamon Grand and DIAGEO launch ‘Drink Wise’ campaign
View(s):Colombo-based Cinnamon Grand hotel recently launched its “Drink Wise” responsible drinking campaign in partnership with international spirits producer DIAGEO.
Launched this month, the campaign “primarily aims to raise awareness among customers to encourage them to drink responsibly by thinking about the decisions they are making, when choosing to drink”, according to a statement by the hotel.
Additionally noted; “As part of its commitment, the hotel has already trained F&B hotel staff in the alcohol awareness programme DRINKiQ. The training aims to raise their understanding of alcohol, its effects on the body, understating what is a ‘standard drink’, as well as sharing hints and tips to having a responsible time, providing staff with practical information they can use themselves, and when serving customers. Further training will be carried out to ensure that all F&B staff benefit from these invaluable insights and knowledge when serving guests. Drink Wise will promote information about alcohol and safe drinking hints and tips in hotel rooms and restaurants and highlight the importance of never drinking and driving, encouraging guests to make responsible decisions while enjoying themselves at Cinnamon Grand, and in Colombo”.
Further, according to Cinnamon Grand General Manager Rohan Karr, quoted in the statement; “We encourage people to have fun and enjoy the pleasures of having a drink, remembering to eat regularly, drink lots of water to stay hydrated and never drink and drive. As part of this campaign, the ‘Be wise-don’t drink and drive’ aspect will take top priority, as we feel it is an important message which needs to be driven home”. (JH)