Lanka Walltile brand to make a comeback
View(s):The Lanka Walltile (LWL) brand is to be re – introduced through Lanka Ceramics, by its new owners Royal Ceramics, officials said.
They said Royal Ceramics which bought 82 per cent in Lanka Ceramics Ltd (LCL) is currently formulating a new strategic direction for LCL. LCL owns Lanka Walltile, the firm which manufactures the LWL brand of wall tiles. “The new strategy will include reitroducing the LWL brand,” an official told the Business Times.
The brand was phased out by LCL some years ago. “This was because the former owners wanted to concentrate on manufacturing floor tiles, but now the direction is different as Royal Ceramics, which has Rocel and Lanka Tiles brands, also wants to put out the LWL brand,” the official added.
In the second quarter of FY 2013, the floor tile segment of Lanka Walltile showed a positive growth for the quarter, despite the wall tiles volumes showing a significant drop.