Mercedes-Benz new A-Class – Pulse of a new generation
View(s):Mercedes-Benz is launching a variety of new models that will appeal to the new generation of customers. These models enable Mercedes-Benz to reach out to a younger crowd with new entry level models such as the new A-Class, the new CLA-Class, the new GLA-Class and the new B-Class, a company media release revealed.
It is leveraging the technological advancements of its flagship models S-Class and E-Class to develop these new compact cars.
Mercedes-Benz aims to reach new target groups with these models – including those who never wanted to drive a Mercedes.
“Mercedes-Benz is becoming the most dynamic premium brand in the world. As part of this development, the A-Class represents an important milestone. The A-Class is completely new, down to the last detail. In automotive development, it’s not often you get the chance to start with a clean sheet of paper. Our engineers have made the most of that opportunities”, explains Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
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