Acuity Knowledge Partners rebrands to Acuity Analytics
View(s):Acuity Knowledge Partners this week announced its rebrand to Acuity Analytics, the new trading name for the firm. This change reflects the firm’s journey into a global leader in insight, analytics, data and AI-enabled solutions. The new brand is supported by a redesigned website that gives clients a clear and up to date view of the firm’s expanded capabilities and the integrated business that Acuity has become, the company said in a media release.
For 23 years, Acuity’s success has been driven by its people. The firm has been built on deep domain expertise, strong analytical judgement, insightful research and a commitment to delivering high-quality services for financial services clients. From this foundation, Acuity Analytics is growing into new industries, new capabilities and new markets, forging deep and long-standing partnerships with many of the world’s leading financial institutions, the statement said.
As client needs and technology have evolved, so has the business. Acuity Analytics now brings together over 7,200 specialists across 28 global locations, supporting 800+ clients with research, analytics, data and operational solutions. The firm has also expanded its engineering, cloud and digital capabilities through the integration of PPA Group in 2024 and Ascent in 2025, strengthening its ability to deliver more complete, end-to-end support, aligned to evolving client needs.
Technology, and specifically AI, now play a central role in Acuity Analytics’ work, but people remain at the core. The firm’s strategy is built on the principle that AI is most effective when it is guided by specialists who deeply understand client data, workflows and decision-making. Acuity’s proprietary agentic AI platform, Agent Fleet, enhances delivery by automating routine tasks and improving speed and accuracy, while domain experts ensure every output meets the standards, bespoke requirements and judgement clients expect. This human in the loop approach is now fundamental to how the firm delivers insight, innovation and impact.
Robert King, Chief Executive Officer, Acuity Analytics, said: “Our people have always been the heart of this business. Their expertise and commitment are the reason we’ve grown to partnering with over 800 institutions globally. At the same time, we’ve recognised the opportunity that technology and AI bring to our work. This rebrand captures that journey; a business built on exceptional people, now strengthened by advanced technology. I’m incredibly proud of what Acuity Analytics has become and excited about what this next chapter means for our clients and our staff.”
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