No more queues in Sri Lanka, but no one knows!
Sri Lanka’s tour operators have found it hard to change the perceptions of travellers that the country is no longer standing in long queues for fuel.
Tour operators speaking with the Business Times noted that this perception has become quite an issue as it is not changing fast enough for travellers to plan on holidaying in Sri Lanka.
Moreover, lack of adequate marketing has become another concern in reviving the industry, it was noted.
With less flights available to travel long haul to Colombo and ticket fares priced high, Sri Lanka has become difficult to market competing with other destinations like Thailand and Vietnam that are now opening up fully after the COVID0-19 pandemic.
The only revival seen was mainly from Russia and the CIS region while the European markets are slow but the industry does expect some kind of increase in number of arrivals.
In fact, it was pointed out that the long haul destinations are usually booked in advance and Sri Lanka back in July/August did not look favourable enough for travellers to want to travel to.
As a result of these concerns there are a number of missed opportunities that Sri Lanka continues to reel on; and on the other hand there can be more of the diaspora travelling to Colombo during the winter. The industry pointed out that the second phase of the Indian
promotional campaign had to be postponed to next year due to lack of time.
In fact under the circumstance despite state prospects of achieving a million travellers the industry believes the country is likely to conclude the year with about 800,000 arrivals.
Industry officials pointed out that Sri Lanka needs to consistently work with tour operators who generate business in the respective markets and carry out promotions consistently targeting the consumer.
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