Business Times

Porsche car sales record a new high in Sri Lanka

Porsche car sales recorded a new high in Sri Lanka mainly due to the success of Cayenne and Panamera models, said Arthur Senanayake, chairman of Euro Cars (Pvt) Ltd the sole authorized importer and dealer for Porsche vehicles in Sri Lanka, A press release issued by the company quoted Mr. Senanayake as saying “ 2011 has been an exciting year for Eurocars (Pvt) Ltd, Porsche Centre Sri Lanka”.

Based on the year end closing figures taken from 1 January to 31 December 2011, Eurocars has set a new record with total sales of 52 vehicles.”The sales figures are attributed to the hybrid variants of both the Cayenne and Panamera model range with 37 units and 11 units respectively delivered to customers in Sri Lanka, he disclosed.

“We are pleased to announce the excellent sales results achieved by Eurocars in 2011; these figures reiterate our belief and confidence in our Porsche vehicle line-up, particularly with the Cayenne and Panamera model range. Despite the challenging conditions facing the sports car market in Sri Lanka, we are confident with the introduction of the new 911 and Boxster models this year that we can demonstrate that Porsche continues to create the everyday sports car by seamlessly merging form with function and performance,” he said. Porsche Asia Pacific reports continued positive sales development in the region, the press release said.

The recorded 2011 total sales is 3,930 vehicles (from 1 January to 31 December, 2011). The new all-time sales record in 2011 is an increase of 74% comparing to the same period in 2010 the company. Christer Ekberg, Managing Director of Porsche Asia Pacific, noted that the current attractive line-up is boosting the growth of Porsche in Asia. Other than the fact that the Cayenne and the Panamera are always in high demand, the new iconic 911 and the new Boxster -- announced last week -- will further strengthen Porsche’s position in the sports car segment in Asia Pacific.The rising sales trend in 2011 was largely affected by the strong performance of markets such as South Korea with total sales of 1,301 vehicles and comparably strong performer, Taiwan, with 1,213 vehicles more than doubled from 2010). Sales in Singapore was an all-time high of 472 vehicles while Malaysia reported 420 vehicles sold (almost tripled compared to the previous year).

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