Nine Hayleys Group companies involved in agriculture have been brought under a single corporate brand ‘Hayleys Agriculture.’
The new entity will harness synergies for greater impact and potential and will lead to an enhancement of the preeminent role that Hayleys has hitherto played in the local economy, a Hayleys statement said.
Hayleys Agriculture Holdings Ltd will be the single platform and management structure within the Hayleys Group for businesses with cumulative sales of more than Rs 9 billion in 2010.
Unveiled at a gala convention in Colombo for top customers in both B2B and B2C segments as well as other stakeholders, the new holding company harmonises the management, processes, supply chain, agricultural research, extension and outgrower models of Hayleys companies in crop protection, crop production, agriculture equipment, environmental science, fertilizer, animal health and agricultural exports, the statement said.
“The concept is based on the universal axiom that there is greater strength in unity,” said Rizvi Zaheed, the Hayleys Group Director in charge of the conglomerate’s agriculture sector companies. “We are bringing together synergies in a way that maximizes the strengths of the individual companies and makes the cumulative result greater than the total of the parts.”
The nine companies represented by Hayleys Agriculture are Hayleys Agro Products Ltd, Hayleys Agro Fertilisers Ltd, Haychem Ltd, Agro Technica Ltd, Hayleys Agro Biotech Ltd, Sunfrost Ltd, HJS Condiments Ltd, Hayleys Agro Farms Ltd and Quality Seed Co. Ltd.
Mr. Zaheed said the unification of these companies under one unit presents a single total solutions provider to multiple stakeholders -- the farmers, the consumers and the policymakers.