Business Times

Union Bank on rails

The first Union Bank branded train was ceremonially flagged off on December 21 from the Fort Railway Station in the presence of officials from both Union Bank and Sri Lanka Railways.

This is the first time a bank in Sri Lanka has branded a S8 power set. The dual engine train along with 7 carriages is expected to create prominent awareness for the bank brand, according to a bank statement.

A.G. Mahanama GM – Sri Lanka Railways, Asoka De Silva, Senior Director, Anil Amarasuriya, Director/CEO, Nilanth De Silva, COO of Union Bank along with members of the corporate management and marketing team were present at the event.

A spokesperson for the bank highlighted that this initiative is a part of the bank's image building process which enables to take the bank brand across the island to a wider spectrum of consumers thus creating greater awareness for its products and services.

The colourfully branded train displaying its key retail brands took its first journey from Colombo to Rambukkana.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
Other Business Times Articles
Chinese investment zone in troubled waters
DCSL gets Rs 5.7 bln refund from Govt.
Rajapaksa win at presidential election seen in BT poll as main event in 2010
Probe accuses former MBSL Chairman of abuse of power
Love thy notes : CB
Creativity of the Veddahs
Comment - Wish list for 2011: Ensure proper food policy
Feature - Business Times on the year gone by
SLT to assume full management control of PEO TV
Global competition with $20,000 prize promotes ethics in finance
Fitch maintains 'BBB+(lka)' stable for HDFC
The Finance Company to reinvigorate operations in the New Year
Reefcomber acquires 78 acres in Kalpitiya for Rs. 122.18 mln
Singer Finance IPO draws Rs 54 bln, oversubscribed by 135 times
Diversity in ‘who you are!’
Service sector Gold to Hayleys Advantis
SEA compulsory for Sri Lanka’s development activities
International trade fair in Jaffna on January 21-23
Commercial Bank ATM at Ranaviru Sevana, Ragama
Learning Tamil at the Central Bank
MBSL signs collective agreement before time
Finance Ministry reshuffles senior officials
Rs. 2 bln tele drama content wasted –industry veteran says
Children from Mullaitivu join ‘Go Green’ project of LIOC
ICASL launches Certified Business Accountant qualification
RONA Electricals steps in to reduce electricity bills
ICASL strengthens its position in Sri Lanka
SEC says to extend credit facilities to clients
Union Bank on rails


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 1996 - 2011 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved | Site best viewed in IE ver 8.0 @ 1024 x 768 resolution