It is a completely ethical end-to-end fashion label, from the cotton farming process to the weaving to manufacture at Sri Lanka’s Garments without Guilt certified factories.
Conscience, Sri Lanka’s organic eco-sustainable brand, launched in Sri Lanka at HSBC Colombo Fashion Week 2010, is now available in Australia after having been introduced in India in June this year.
Conscience is the second brand to come out of the Stringhopper design studio, after Stringhopper, launched in 2009. Conscience was launched with the mindset of creating a ‘supply chain of happiness’ from beginning to end, resulting in Sri Lanka’s first 100% ethical fashion label.
Sri Lanka’s position expressed through Garments without Guilt has created immense value for the apparel industry internationally. “There is a growing consciousness across the world; more so in the West, but Asia will soon catch up. In this scenario you need to offer a proposition that really delivers on the ‘good’. The time for mere lip service is nearing its end,” says Ajaiy Virr Singh of Stringhopper and Conscience.
Fabrics for Conscience are purchased from sources in South East Asia, which are certified eco-ethical, organic and sustainable. The fabrics are then manufactured at Garments without Guilt certified facilities.
“After Australia, we are looking to launch in key European markets which is not easy. From a product point of view our focus is to impact the entire supply chain, hence we are driven by what we call a supply chain of happiness,” says Ajaiy.
Conscience is currently sold through on-line ethical retail portals and through ethical and ethically conscious stores in Sri Lanka, India and Australia.
Stringhopper and Conscience are currently exclusively available at Colombo Workshop at 32, Ward Place, Colombo 7. See www.musthaveconscience.com. |
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