What do you think? - Ad debate

Sri Lanka’s adverting and marketing fraternity came together last week and debated a hot topic for many years – effectiveness versus creativity in selling a product.

The no-holds barred debate ended with both sides claiming victory. Turn to Page3 for more on the drama at this event where marketers disagreed with creative experts that creativity alone sells a product.

The Sunday Times FT invites the views of the two sectors and the general public over this issue. Email your comments to ft@sundaytimes.wnl.lk and let’s take this debate further into the public domain. Please keep contributions short.