Theme Resorts to ‘Thema Collection’: With eleven different authentic experiences
View(s):By Sanath Weerasuriya
‘Theme Resorts and Spas’, one of the leading Sri Lankan hotel chains, launched their new Brand Flag ‘Thema’ last week.
The family-owned hotel chain, boasting numerous years of industry experience in the Sri Lankan community and run by founder, industry veteran Chandra Wickramasinghe, announced the unveiling of the ‘Thema Collection’, converting the 11 properties and its mutual eleven authentic experiences with an updated identity reflecting the elevation of the properties and standards to new heights.
Although Thema will inherit the brand’s existing values of cultural reflection, corporate social responsibility, and biodiversity,the brand refresh evolves its visual identity mainly with a new logo fusing the two Sinhala consonants ‘’ and ‘’, which are deeply rooted in our culture. The green leaf represents nature in its most luscious form, and the two flowers inspired by the Dambulla mural painting from the first century BC represent the serene, aromatic essence of life. It embodies The Thema Collection’s leitmotiv to embark our guests on a memorable and immersive journey of experiences for those seeking authentic local experiences.
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- Chandra Wickramasinghe
Reflecting the hotel group’s ‘Different Themes, Authentic Experiences’ motto, Thema aims to strengthen its perception and the way it engages with guests with the updated vision, not limited to curated property experiences but also shine a strict focus towards sustainability and the elimination of all single-use plastics along with maximising the use of alternative energy for their operations.
Thema also strongly encourages local purchases and employment, as well as increased support for Reconstruire et Vivre; a post-tsunami initiative founded by Thema’s founders that operates three preschools and four computer and language learning centres where quality education is provided to communities surrounding the properties for free.
The Founder adds, ‘As we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for, and how we can help guests open up their world again when they’re ready to travel.’
The rebranding ceremony at Mihikala Medura at BMICH premises came alive with the vibrant performances of the traditional dancers from Anuradhapura depicting the authentic dance sequences from different parts of the island and different forms of authentic martial arts, reflecting nation’s intangible cultural heritage.
The Chief Guest of the evening was Tourism Minister Harin Fernando.
For more information log onto
www.themacollection.com
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