Sri Lankan Youth Sharpen Skills in Media Literacy
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Youth Leaders in ten districts in Sri Lanka recently concluded a three month training in Media Literacy.
The programme was conducted by Rainbow Resources Lanka, the sister company of Rainbow Institute of Communication and English, with the support of the American Center of the United States Embassy.
The 30 hour training was conducted online for a group of 200 youth. They were selected from amongst a large number that applied. They were awarded full scholarships. For the media literacy programme. The training was carried out through centers in Colombo, Negambo, Kurunegala, Jaffna, Trincomalee, Batticaloa, Vavuniya, Matara, Galle and Kandy
As the environment both locally and globally is becoming more and more challenging and competitive for young people , media literacy has become an essential skill for them to go forward in their lives and careers.
The training offered by Rainbow Resources Lanka and the American Centre was implemented to upskill bright youth and help them understand this important topic area.
HIGHLIGHTS
The training was conducted by University Lecturers in Media and Senior Journalists, under the direction of eminent academic, Dr Mahim Mendis.
Topics covered were: What is Media literacy and why learn about it? , role and responsibility of Media in a Democracy, The Media landscape in Sri Lanka and journalists rights , Right to Information and accessing RTI in Sri Lanka , Media ethics, regulation and self – regulation, with special reference to mechanisms in Sri Lanka. Context sensitivity, pluralism and gender , Using multiple sources, Recognising fake news, hate speech and bias , Gauging Tone and Language and understanding images , Data Journalism- Questioning Numbers and Figures, Digital issues and Shaping the Media as responsible youth leaders
As in all trainings conducted by Rainbow Resources Lanka and the Rainbow Institute of Communication, modern international training techniques with Fun- filled activity based methodology were used.
ENROLLING FOR PUBLIC SPEAKING AND BUSINESS ENGLISH
The Rainbow Institute is currently enrolling students for the next intake of it’s highly sought after training on Public Speaking for Youth and Adults and also for it’s training for Cambridge Business English
Trainings are offered online and physically at the Rainbow Institute training center in Colombo, following Covid 19 health guideless and confining to small groups to ensure personalised attention. Rainbow Institute is also continuing it’s tailor made corporate training packages in English, . Communication and Soft skills for employees at all levels.
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