Watawala Tea Ceylon shares its success with employees at a convention
View(s):Watawala Tea Ceylon (WTC) held its Annual Convention in gala fashion recently, in celebration of its remarkable success last year and to reward the employees who played an instrumental role in assisting the company to achieve several key milestones.
Watawala Tea Ceylon (WTC), a member of the diversified Sunshine Holdings conglomerate, had much to celebrate at the Convention, with independent research by Nielsen Research indicating that in 2015 the company had clinched 32 per cent or nearly a third of local market share in branded tea (in terms of volume), according to a media statement issued by the company.
‘Thereby Watawala Tea Ceylon (WTC) emerged as Sri Lanka’s largest branded tea company, extending the industry leadership positions held by Sunshine Holdings group entities currently in plantations and healthcare to tea FMCG,” it said.
The three tea brands of Watawala Tea Ceylon – Zesta, Watawala Tea and Ran Kahata – too achieved several key milestones, besides substantially increasing their market shares and revenues. Watawala Tea, with a market share of 21 per cent, emerged as the country’s single largest brand (in terms of volume) while Ran Kahata was the fastest growing tea brand in the local market in 2015, according to Nielsen Research. Furthermore, in 2015 Zesta was the tea brand with the highest customer loyalty in the country, as per Lanka Market Research Bureau (LMRB).
“These remarkable achievements during the last year clearly demonstrate that Watawala Tea Ceylon is very much on the right track and is well-poised for further growth,” Watawala Tea Ceylon CEO – Surith Perera said. “This growth, achieved despite functioning in a highly competitive industry in which global organisations are present, is a reflection of our solid fundamentals and the unparalleled skills and competency of our staff. Through the Annual Convention we wish to pay tribute to the contributions of our staff and share our success with them, while setting the pace for the year ahead.”
Meanwhile senior management of the company including Sunshine Holdings PLC Group Managing Director – Vish Govindasamy, Watawala Tea Ceylon Managing Director – Shyam Sathasivam and Watawala Tea Ceylon CEO – Surith Perera, were present to applaud the achievements of the top performers together with the 200 plus employees of the company. The guest speaker at the event was Watawala Plantations PLC Director and Managing Director of Pyramid Lanka Pvt Ltd – Mohamed Sajjad Mawzoon.