Seminar on brand building rules
View(s):Senior corporates leaders and marketing professionals from Sri Lanka and the region meet at a one day conference in Colombo on May 21 “to share their expertise and experience as disruptive digital technologies change rules of brand building”.
Digital technologies are influencing the tastes and preferences of consumers, and are fast re-shaping consumer behaviors as never before in the history of modern marketing. “Today’s empowered consumer no longer wishes to be a passive recipient of carefully crafted, coercive and manipulative messages,” said Lakshaman Bandaranayake, Founder/Publisher of LBR and LBO, organisers of the event in a media statement.
“The consumer wants to be in control and wants to be a co-creator of his or her own experience. The disruptive and enabling features of digital technologies are melding with traditional practices and giving birth to a new set of powerful marketing tools.”
Uditha Liyanage, Professor of Management of the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura, said the Internet and digital technologies have raised expectations of personalized information and services on demand, and created a situation where brands have to work even harder to get noticed.
The LBR LBO Brand Summit 2014, ‘Rethinking the Rules of Brand Building’ is dedicated to enlightening marketing, communication and research professionals on challenging issues as well as opportunities in building brands in today’s context.
The conference is hosted by LBR LBO, the multiplatform business media brands, the thought provoking conference will take place on Tuesday May 21, 2014 at the Cinnamon Grand Hotel.
The conference will focus on key four areas: the new paradigm of brand building, winning over the empowered consumer, the changing role of the chief marketing officer creating engaging communications in the digital age.
The event will feature 25 very senior Sri Lankan marketing professionals, and academics who will share their experience, knowledge and views.
The speakers represent a wide range of industries: financial services, hospitality,FMCG, communication, research, consumer durables, technology and export manufacturing, and are from leading local companies and multinationals.
These include John Keells, Unilever, MAS Holdings, Janashakthi Insurance, Ceylon Biscuits, Akzo Nobel, Hayleys, Mindshare, Fonterra, HSBC and Kelly Felder.