AMCHAM and SLASSCOM to facilitate ‘Tourism 2.0′ in SL
View(s):The American Chamber of Commerce (AMCHAM) in Sri Lanka, along with local IT industry body SLASSCOM, has launched an initiative to facilitate new technology adoption amongst local hotels with the goal of better attracting, servicing and retaining guests. Termed “Tourism 2.0″, this engagement between the local IT and hospitality sectors also includes a conference wherein the most innovative IT solutions related to the Sri Lankan tourism industry will be highlighted.
According to a statement, “short listed companies will be allowed to participate at a conference and a trade exhibition attended by senior executives within the leisure industry and make presentations to the audience highlighting the business value of their solutions. The business interactions that will occur during the event will lead to higher level of entrepreneurship within IT Tourism sector and increased funding for companies engaged in such ventures”.
It also added that the “final conference and the trade exhibition will be attended by VVIPs including senior executives within leisure and IT industries and from various associations such as SLAITO (Sri Lanka Association for Inbound Tour Operators) and the Hotels Association in Sri Lanka. The conference includes a presentation by a global expert who has specialised in leveraging IT and digital media to enhance marketing, branding and revenue growth within the Tourism industry in other developed markets in the region such as China, Malaysia and Singapore. It will also feature a panel discussion by a group of local experts who will share their views regarding the need to upscale the experience in the Tourism Industry by leveraging digital solutions”.
Further, the statement also quoted AMCHAM Sri Lanka Vice President Prasath Nanayakkara as stating that “[all] participants will benefit by significant brand exposure and business networking opportunities presented within a premier event attended by senior business executives in the country”.
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