Fragrance Sticks to the local market The Aura range of Fragrance Sticks, manufactured and distributed by HDDES Group which is an export- oriented company, was recently introduced to the local market. The range comes with 100 per cent natural fragrances of Rose, Sandalwood, Jasmine and Blue Lotus, the company said. “The new range of Fragrance [...]

The Sundaytimes Sri Lanka

HDDES launches AURA Brand

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Fragrance Sticks to the local market The Aura range of Fragrance Sticks, manufactured and distributed by HDDES Group which is an export- oriented company, was recently introduced to the local market. The range comes with 100 per cent natural fragrances of Rose, Sandalwood, Jasmine and Blue Lotus, the company said. “The new range of Fragrance Sticks hopes to capture the senses of discerning fragrance users as a product essential to a particular lifestyle of aromatic relaxation, thus not as an essentially worship-oriented experience as used in the past in temples and other places of worship,” the company said in a media statement.

HDDES Extracts was recently awarded the Gold Award from the National Chamber of Exporters (NCE) for Agriculture – Other Products Sub Sector (Large) for Exporters Category 2011.

“The launch of the Fragrance Sticks will be supported by the forthcoming line of Fine Fragrances which would encompass a modern fusion of European standards perfumery with a mesmerising effect on the minds and feelings of the modern consumers,” the statement said.

Gehan K. De Silva, Managing Director of HDDES Group said, “We are very excited with the launch of this new brand which has been in the pipeline for some time. The brand was developed based on the needs of our target market and in close collaboration with key clients.”




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