The first Union Bank branded train was ceremonially flagged off on December 21 from the Fort Railway Station in the presence of officials from both Union Bank and Sri Lanka Railways.
This is the first time a bank in Sri Lanka has branded a S8 power set. The dual engine train along with 7 carriages is expected to create prominent awareness for the bank brand, according to a bank statement.
A.G. Mahanama GM – Sri Lanka Railways, Asoka De Silva, Senior Director, Anil Amarasuriya, Director/CEO, Nilanth De Silva, COO of Union Bank along with members of the corporate management and marketing team were present at the event.
A spokesperson for the bank highlighted that this initiative is a part of the bank's image building process which enables to take the bank brand across the island to a wider spectrum of consumers thus creating greater awareness for its products and services.
The colourfully branded train displaying its key retail brands took its first journey from Colombo to Rambukkana.