HSBC is the top international banking brand in the 2009 BrandZ Top 100 Most Valuable Global Brands, the bank said last week. The top 100 brands in the annual rankings comprise 17 categories, including financial institutions, insurance, technology, mobile operators, technology, retail and luxury. HSBC, with an estimated brand value of US$19.1 billion, is the top international banking brand in the financial institution category.
In the overall ranking, HSBC is the world’s 30th most valuable brand, the bank said in a statement. The brand ranking exercise, now in its fourth year, evaluates brands by using economic and market data and proprietary consumer research from BrandZ, the world’s largest study of consumers and business-to-business users’ brand preferences. |
E-mail