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| Prabhat |
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| Kanchana |
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| Fahad |
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| Asanga |
The HSBC Colombo Fashion Week 2009 will showcase 14 collections designed and created by Sri Lankan designers presenting their Spring /Summer ’09-’10 collections. Fahad (Middle Finger), Yolande Aluvihare, Kanchana (KT), Charini, Sonali White, Darshi Keerthisena (Buddhi Batiks), Sarani, Prabhat, Asanga, Paul and Nadini are among the chosen few, while seven designers from the sub-continent will complement the Sri Lankan designers’ work.
The HSBC Colombo Fashion Week is organized in association with Taj Samudra Colombo and will be held on February 19, 20 and 21. Launched in 2003 with the aim of uplifting the Sri Lankan fashion design industry by creating a platform and providing opportunities for designers to showcase their collections, the 2009 event will also see a strategic partnership between the Sri Lanka Tourism Promotion Bureau (SLTPB) and CFW, take this event to a higher level.
The event’s success has led to offers of collaboration from other fashion weeks in Asia. “ We are on a strong progress path and we don’t want to lose focus; if we work on developing the event further, more offers will follow, but that’s not the success criteria,” said Ajai Singh, Founder of Colombo Fashion Week. “The success criteria is Sri Lankan designers finding overseas markets and becoming commercially successful.”
“In Sri Lanka, our challenge is to build an infrastructure to uplift the fashion design industry. Strong collections are essential in targeting consumers giving a reason for retailers to stock the garments in their stores,” said Singh.
Colombo Fashion Week runs a technical studio parallel to the event itself training and guiding new and existing Sri Lankan designers with retail potential, to understand the dynamics of ready-to-wear fashion and its commercial prospects.
The HSBC CFW 2009 will be covered by 12 international media houses and will also be inviting retail buyers from India. The event will be open to invitees only. |
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